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DCG Marketing

Discovery-Based Solutions

While every solution we offer improves your business, these solutions dive deeper into your needs. Here, we work to solve real world problems which are specific to your industry or your business. These solutions are far more specific and customizable.

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Custom Solutions To Your Problems

Our advanced tactics are what make companies excel above their competitors and become a trusted authority in their industry.

Our Discovery-Based solutions are designed for clients looking for something beyond a basic presence online. Perhaps you run an eCommerce site that needs an outside-the-box solution. Do your customers need to be able to leave reviews, save favorites, or quickly access a map with information about all your locations? Do you need to engage with an online audience in a new or unique way, but struggle to find a good solution? Our Discovery-Based solutions are designed with these problems in mind and to tackle them head on.

While these solutions are approached in a deliberate way, the results are unique to you. It will be a unique solution to a specific need or set of needs that you and your audience have which will provide a huge amount of value to your organization. The results typically are focused on increasing interaction with an audience or helping your internal team to save time in some manner. These can take a variety of forms from custom websites or portals to apps designed to interact more easily in unique ways with your clients.

 

Want to talk to us about a Custom Solution?

We enjoy helping clients unearth hidden needs they never knew they had. We have a talent for discovering the true needs of your online presence and deliver excellent results.

We have successfully used this process to benefit many different businesses across a wide variety of industries. We love discussing the possibilities with people! So if you have a specific problem on the web that can’t be solved simply by getting a better website, we would love to discuss it!

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Strategy & Consulting Services

These advanced tactics are what makes Discovery-Based Projects for companies excel above their competitors and become an authority in their industries.

Marketing Campaign Strategy

Our skills provide your message with the best possible coordination and impact.

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  • Deliver compelling visuals to guide your visitors
  • Tell your ‘Brand Story’ at every opportunity
  • Innovative outside-the-box digital marketing solutions

A good marketing campaign should tell your story and engage your audience. But how do you create a change in your audience’s behavior or urge them to action? How do you convert them to a customer?

Creative Direction

Steer your brand’s creative course with comprehensive Creative Direction, providing coordination and avoiding pitfalls.

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  • Control your brands look and feel across all channels
  • Ensure consistency through powerful creative strategy
  • Protect your visual identify online and beyond

Good Creative Direction ensures things look good no matter what is being done or where. We put together a strategy and style guide to ensure your company looks good no matter where or how it is viewed.

Information Architecture UI & UX

Websites are portals to your information. Our wireframes are the start of a successful website and intuitive user experience.

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  • We start with keyword research to ensure your content acts as a magnet
  • Paying attention to user flow can maximize conversions
  • Solid wireframes help to improve intuitive user experience

Your website should allow your visitor to easily discover the most important pieces of your content. Attention to detail here can provide your viewers with an improved User Experience and help them to realize the true value you have to offer when considering their goals.

Brand Identity

Logo Design & Branding custom crafted for your brand’s unique image, values and audience.

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  • We have a strategic approach to creating unique brand identities that have strong visual impact
  • You need your brand to stand out as the true identity of your business, tell your story and show your value
  • We craft quality logos and style guides to help provide you with a uniformed look in all your communications

Are you confident your company is being portrayed in the best light possible? Does your look match up to your brand message? If not, you need to take charge and harness your brand’s power.

Content & Voice Strategy

Craft your brand message, target and engage your audience with content strategy and copywriting.

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  • Create content that leads to customer action
  • Strong content is the foundation to successful marketing
  • Engaging copywriting will lead to more conversions
  • Solid copywriting to perform in the digital age

A focus on following the best practices for the web will help your message become clear. Combine that with access across the best possible channels, and you have a recipe to build a relationship with your audience.

Social Media Strategy

Grow your audience like never before with a solid strategy for your Social Media Network.

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  • Promote your business on the right social networks for your industry
  • Leverage the power of Social Media in a more effective manner
  • Coordinate your Social Media efforts for maximum effectiveness

Simply having a presence on social media is not really enough these days. Let us show you how to use your social presence in an effective way that is will turn it into a powerful business tool.

All These Projects Start With Discovery

Our Discovery Process is a series of 3 meetings where we gather vital information to drive the creation of a solution, which we present to you as a Roadmap to Success during our Solution Presentation. A high level overview of these meetings is shown here:

Meeting One:
Your Business

All About You!

This meeting is all about you and your business goals. This high-level, birds-eye view of your operation will help us understand what you need. We will uncover true needs and paint the big picture of what you need to succeed.

Do you understand your true needs online?

We dig deep into your business to find out what makes it tick. We look for opportunities either known to you or new to you, in order to find exactly what it will take to craft the most successful solution possible.

Meeting Two:
Your Audience

Who Are You Serving?

Do you know what your targeted, ideal customer truly is? If you don’t, how can you expect to have a website that will speak to them? An in-depth review is done to understand who your ideal audience members are and how they act online.

Do you know how they act online?

With that knowledge we create customer avatars that will help to define everything we can do for you both visually and in content we produce. We will know your audience and with that knowledge, we can more effectively target those people.

Meeting Three:
Your Industry

How Is The Competition Doing?

We research and dig to find out not only who your competition is online, but also what they are doing in your online space. We will research your competition and uncover a wealth of valuable information on what they are doing in order to help you stand out from and above them.

What trends are there in your industry online?

Do you know the common themes that help to drive your industry and audience online and motivate people to take action? We will research your industry and how it behaves on the larger scale online to better refine our roadmap to your success on the web.

Our Discovery Process helps ensure we begin your project with an in-depth understanding of your business, industry and most importantly your audience. This understanding is what makes these solutions so valuable.

Discovery FAQs

I know what i want, why can't we skip this and you give me a quote?

  • There is no way we can give you an accurate quote (on time OR price) without knowing the full scope of the project. Our Discovery Process is a way we can avoid surprises for either of us.
  • This process puts a value on our years of experience in building successful online businesses, and how that can positively impact the planning stages of your project, and ultimately help your ROI.
  • In our experience, most clients have an idea of what they want, but don’t actually know what they need to achieve the goals of their organization. You wouldn’t walk into a doctor’s office and tell him what you need, without letting him run some tests, assess your situation, and make a professional recommendation. We’re professionals as well, so think of this as a similar relationship – only less invasive!

is this process going to take a lot of my time?

  • We keep your busy schedule in mind. We require you for 3 meetings, either in person, over the phone or via video chat. Typically those meetings last 1 to 1.5 hours. After that and in between the meetings we work so you don’t have to, doing research and coming up with more data to build your digital roadmap.
  • We need a day or two in between meetings to compile additional data and do some research. In most cases we can have the portion of this that requires your time done in less than a week. After that we require a week to do additional research and compile our finding to show you in a Solution Presentation and Discovery Review.

will i have to prepare a bunch of information?

  • Not at all, all you need to bring is your knowledge and some coffee if you like.

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Ready To Make a Real Change? Let’s Build this Thing Together!

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