• Chef inputs arriving in mixed formats (spreadsheets, emails, photos), overwhelming a small supervisor team

• Paper menus on walls; limited student feedback/engagement

• No single source of truth or easy way to push updates

Map real workflows, then build a password-protected intranet with structured forms, role-based access, messaging, and exports—paired with a branded mobile app for students that syncs directly from chef entries.

• Chef Intranet: Guided menu/budget/receipt intake with validation; supervisor dashboards and exports; targeted messaging (team/all-hands); recipe-swap area; short training videos for quick adoption.

• Student Apps (iOS/Android): PIN-based house access; allergy profiles surfaced to chefs; current/next-week menus; meal ratings and comments; late-plate requests; optional photo submissions for promos/raffles; push notifications.

• Sync & Admin: One source of truth—menus and notes flow from intranet to apps; simple editor for chefs; analytics for usage and feedback trends.

• Standardized intake replaced ad-hoc emails/photos, saving supervisor hours each week

• Faster review cycles and fewer back-and-forths with chefs

• Real-time menus and clear channels for feedback increased student participation

• Allergy and dietary notes surfaced where they’re needed, reducing misses

• Outdated site with broken links and plugins; eventually abandoned

• Owner needed in-house control for fast edits (no vendor delays)

• Wide range of products/activities with no clear structure

• Goal to boost walk-in traffic and keep customers informed

Design a flexible CMS the team can manage, map a clean sitemap for products and events, and add built-in audience tools (email capture, social, live streaming) to keep interest high between visits.

• CMS & IA: Owner-friendly editor, thoughtful sitemap, section templates for products, sales, and event posts

• Design: Modern, mobile-first UI matched to the store’s aesthetic; clear paths to key info

• Audience Tools: Newsletter signup with list growth in mind; social integrations

• Events: Embedded video streaming for weekly races; easy event announcements and recaps

• Staff publishes updates, sales, and events on their own—no tickets or wait time

• Customers stay informed via email and social; stronger turnout for in-store events

• A reliable web hub that supports day-to-day operations and builds community

The district needed an easy way for parents and the community to fund teacher projects. The old paper process was slow, hard to track, and didn’t reflect the district’s brand.

Meet with the board, map the real workflow (teacher submits → district reviews/approves → project goes public), and design a solution that fits how the district operates—no workarounds.

We created a custom crowdfunding platform and CMS tied to the district’s look and feel. Teachers submit projects online, the district is alerted, and approved projects publish in the right place for supporters to donate. We added an education/resources area and aligned supporters/business listings for cross-promotion. To drive awareness, we supported launch with social and email.

• Clear intake and faster approvals—no paper shuffling

• Projects published in a consistent, trustworthy format

• Community funding concentrated in one easy hub

• Branding unified across site, resources, and promotion

• Outdated site that no longer reflected a 100+-year brand

• Hard to attract qualified applicants online

• Limited search visibility and stale content

Preserve the legacy look and voice while modernizing UX, performance, and SEO. Add a purpose-built hiring flow and pair launch with ongoing content + social to grow qualified traffic.

• Web Design & Dev: Brand-faithful redesign; mobile performance and SEO foundations

• Custom Web App: Employment portal that surfaces openings and routes candidates into the existing HR workflow

• Content & Social: Regular product/education content and managed social posts to sustain awareness

• Audience growth: Email list expanded from ~9k to 22k+ within the first year.

• Search visibility: Page-one rankings for multiple audience-specific terms.

• Membership momentum: Tens of thousands of verified members nationwide within a few years.

• Stronger engagement: Raffles and campaigns generated thousands of qualified interactions and consistent referral traffic.

• Outdated site with broken links, plugins, and security concerns

• No reliable way to contact the organization

• Large amount of critical info, hard to find—especially for distressed visitors

• Weak search visibility; limited email/social presence

Stand up a temporary contact hub with SEO in place, then redesign for clarity and speed. Use brand color intentionally to guide navigation, create section graphics for priority info, and build a CMS the team can update quickly. Prepare the stack for SEO, email campaigns, and social.

• UX & Design: Dynamic sections on landing pages for vital resources; brand color (orange) used to direct flow; custom icons/graphics to flag urgent items

• Content & IA: Plain-language structure so visitors reach help in as few clicks as possible

• Tech & Performance: Secure, fast-loading, mobile-first build on a CMS the team controls

• Marketing Readiness: Clean SEO implementation, email list capture, and social integrations; visuals reused across site and campaigns for consistency

• Reliable, secure site the team is proud to share

• Faster paths to contact and essential resources for the public

• Stronger search footprint and a solid base for email and social outreach

• Consistent visuals across web and marketing that reinforce the brand

• Outdated site with broken images and slow load times

• Vendor delays on basic updates; brand not represented well

• Contractors needed quick, on-the-go access to product info

Audit what was broken, capture the product line with fresh photography, and deliver a mobile-first redesign focused on speed, clarity, and simple updates.

• Web Design & Development: Modern, responsive site with clear product browsing and fast pages

• Photography: On-brand images to properly showcase materials and finishes

• Performance & Maintenance: Clean structure, dependable hosting, and an update workflow the team can manage

• Owner regained confidence in the site and brand presentation

• Contractors can review products on phones/tablets while on the job

• Reliable, maintainable site that supports sales conversations and follow-ups

Start-up nonprofit with no brand system, fragmented outreach, and no scalable way to attract, educate, and convert their very specific audience into verified members.

Develop a clear visual identity aimed at their audience; pair it with a fast, mobile-ready website; design the companion app; and fuel growth via SEO, email, social, and partner-driven engagement raffles.

• Branding & Collateral: Logo, color/typography system, trade-show displays, mailers, and print pieces for consistent outreach.

• Website: Responsive, SEO-driven structure with clear paths to join, learn, and stay engaged.

• App Design: UX/UI for the companion app aligned to the brand and audience needs.

• Marketing: Ongoing email newsletters, social campaigns, and promotional raffles with reputable partners (e.g., pro-event tickets, training access) that reward follows/shares instead of cash entries.

• Audience growth: Email list expanded from ~9k to 22k+ within the first year.

• Search visibility: Page-one rankings for multiple audience-specific terms.

• Membership momentum: Tens of thousands of verified members nationwide within a few years.

• Stronger engagement: Raffles and campaigns generated thousands of qualified interactions and consistent referral traffic.

The legacy site looked dated, failed to submit form entries, and wasn’t creating value for sales or recruiting.

Redesign around clear business outcomes: fix conversions, add self-serve tools, improve visibility, and measure everything. Pair the rebuild with ongoing content, social, and PPC tuned to their industry.

• Website & Workflows: Fast, modern site with online applications and part-reorder forms so the site keeps working after hours.

• Content & Visibility: Regular on-site content to explain products and expand awareness; SEO fundamentals baked in.

• Campaigns: Managed social (Facebook, X) and PPC with landing pages and tracking to improve time on site and reduce cost per click.

• Form contacts up 900% year over year.

• PPC clicks up 130%+ with longer sessions and lower click costs.

• 80% new-visitor ratio, bringing fresh prospects into the funnel.

• Site now supports recruiting and reorders, not just “brochure” views.

• Outdated site (not mobile, weak design), no SEO, no store

• Low engagement and poor relevance (high bounce)

• No consistent way to reach and grow the audience

Rebrand with a positive, health-forward look; ship a clean, mobile site and store; and run coordinated SEO + email + PPC to attract the right visitors and convert interest.

• Brand & Web: New visual identity, mobile site, clear content paths

• eCommerce: Supplements store with streamlined product pages and checkout

• Marketing: SEO roadmap, PPC support, email calendar + automations (lead magnets, autoresponders)

• Bounce rate <5% (from ~64%; down ~60 pts)

• Users up ~18%, sessions up ~35%, pages/session up ~324%, time on site up ~31% (YoY slice)

• SEO + email drove ~71% of all traffic; channel bounce near zero (SEO ~0.6%, email ~1.1%)

• Page-one visibility for key terms; multiple #1 rankings

• Email wins: list up ~710%; recent sends avg. ~38% opens / ~31% clicks; autoresponders 40–60%+ opens

• Old site hard to update; poor usability; no clear brand

• No way to export the product database; outgrown hosting

• Manual, time-wasting workflows; slow customer growth

Redesign the storefront, programmatically rebuild the catalog, move to a scalable eCommerce stack, and automate key business processes. Pair launch with a focused marketing plan to drive sustained traffic and retention.

• Data & Platform: Custom scraper rebuilt a 20k+ SKU catalog; clean import to a new eCommerce system; stable hosting

• UX & Brand: Audience-aware design; clearer paths; streamlined checkout

• Custom Automations: “Box-breaking” logic that alerts buyers when sales thresholds are met so replenishment happens on time; additional workflow scripts for ops

• Marketing Setup: Email + social + onsite promos; style guide; long-term maintenance and support

• Customer base up 215%+ (year over year)

• Email list grew from ~23,000 → 50,000+ subscribers (year one)

• Daily traffic up 294% six months post-launch

• Social growth rate up 1,400%+ month over month

• Added millions in sales, supported by a back end built to scale

Outdated site the team was reluctant to promote; clunky maintenance; weak conversions; no tailored buying path for large departments.

Replace the site with a fast, mobile-ready store designed to convert, migrate the existing database cleanly, add secure department portals, and pair launch with ongoing marketing to drive qualified traffic and repeat sales.

• Web Design & Development: Modern, responsive eCommerce with clear navigation and streamlined checkout; SEO-friendly structure.

• Data Migration: Careful import and cleanup of the existing product catalog.

• Department Portals: Private areas showing approved inventory, pricing, and requirements for each agency—faster purchasing with fewer missteps.

• Marketing Setup: Email and social campaigns plus on-site promotions; ongoing optimization.

• 6× online sales within four months of launch.

• Online orders up ~833% during the first year.

• Page-one rankings for 4+ audience-specific search terms (some at #1).

• Email database up ~135% in year one, driving repeat sales.

• Sales team confident promoting the site again.

• Outdated, hard-to-navigate store; not mobile friendly

• Little to no active marketing; returning users outpacing new

• Legacy platform had to stay in place

Keep the platform, fix the experience. Ship a mobile-first redesign, streamline navigation and checkout, refresh visuals (incl. mascot), and stand up a lean growth mix (email, social, SEO, on-site promos).

• UX/UI & Checkout: Clear category paths, faster pages, simplified cart → checkout

• Content & IA: New landing pages for major product lines to capture intent

• Brand Touches: Updated mascot and on-site graphics for clarity and trust

• Marketing: Email calendar + automations, social support, SEO foundations, on-site ad placements

• Conversion rate up ~200% at launch

• Mobile friction resolved; category landing pages now dominate top-visited pages

• Email database up ~198% in year one

• Marketing impact: ~15% of traffic in year one, later ~30% of traffic and ~20% of sales

• Site migration failure left the store broken; orders halted

• No clear analytics or plan to turn press coverage into traffic

• Outdated design that didn’t reflect the brand or convert

Stand up a reliable eCommerce build fast, then pair it with a simple growth engine: SEO for intent, email for retention, social for awareness, and playbooks to capture spikes from media mentions.

• Web Design & Dev: Clean, mobile storefront; faster pages; streamlined product detail → cart → checkout

• Catalog & Payments: Solid product structure, shipping/tax rules, and stable payments

• Marketing System: SEO roadmap, email calendar + automations, organic social cadence, and press-to-traffic workflows (pre/post-announcement emails, timed posts, on-site promos)

• Store restored quickly; orders flowing again

• Page-one rankings in ~6 months for multiple priority terms, surpassing a primary competitor

• Press amplification turned media spikes into sustained traffic and sales (pre/post campaigns, timely social)

• Ongoing ideas and tests kept performance improving without hiring a full in-house team

• eCommerce bounce rate over 80%; weak conversions

• Audience not growing; social reach underused

• Store and brand site competing for traffic without a plan

Prioritize fast UX wins (navigation, product pages, checkout clarity), then layer sustained growth via email, social, and onsite promotion across both the brand site and the store.

• UX/UI Improvements: Cleaner category paths, clearer product detail pages, simplified cart/checkout, visual hierarchy tuned for scanning.

• Performance & Clarity: Reduced friction points, tightened copy and calls-to-action, consistent design system across touchpoints.

• Marketing Setup: Email calendar and automations, coordinated social posting, onsite promo slots to direct traffic where it converts.

• Bounce rate cut from 80%+ to ~25% in 3 weeks; sustained in the low 20s

• Email list up ~153% in year one

• Facebook likes up ~130%; broader social engagement

• Improved conversion from targeted UI fixes and clearer paths to purchase