DCG Marketing
Your Online Partner
We offer flexible strategy consulting for small businesses who want expert marketing guidance without the overwhelm. Whether you’re just getting started or leveling up your online presence, our consulting approach is a blend of coaching, strategy, and hands-on support. We work alongside you to clarify your goals, build stronger systems, and take actions that gets results.
How Our Consulting Works
We don’t just give advice — we partner with you to actually get things done.
Our consulting process is built around real conversations, practical tasks, and custom recommendations that match your business goals and tech comfort level. We add an element of support to our consulting efforts where we will not only show you what to do, but also to help get things done with you.
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Coaching Meets Implementation: Learn what to do and get help doing it
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Flexible Options: Monthly sessions, custom support, and full execution packages
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You’re Not Alone: We become your sounding board, tech translator, and action-taker
We like to look at helping clients like this:
- We show you how to do it (coaching)
- We do it with you (collaborative)
- We do it for you (hands-on support)
Your Digital Marketing & Support Partner
“A strategy coach who can roll up his sleeves when needed.”
We break this up into smaller manageable sessions. We start by covering some basics in the first 6 sessions and then move into ever more specific items as we learn what your audience needs from your website and the goals of your online marketing. These sessions can be set up monthly, or at an accelerated rate for our more motivated clients who need results quicker.
We Also Offer Support On Demand
- Quick Fix Consult – 1 – 2 Hours
- For single issues or fast guidance
- “Let’s fix one thing or tackle a burning question right now.”
- Coaching Block – 3 or 5 Hours
- For short-term guidance, one-time projects, or trial runs
- “Use it over a few weeks or all at once — strategy plus hands-on support.”
- Strategy Sprint – Half-Day or Full-Day
- For business owners who want to dive deep and walk away with a game plan
- “We’ll overhaul one major area (your website, your messaging, your funnel) in a focused session.”
Your On-Call Marketing Director
- Learn while you grow — you’re not just hiring help, you’re gaining skills
- Done-for-you available anytime — no pressure to do it all yourself
- Flexible & personalized — not a rigid course or template
- Starts simple, goes deeper — a 6-month foundation, then customized from there
- Affordable entry point — lower commitment, high return
Start with Our 6-Session Strategy Series
We recommend starting with our 6-session foundation to get the core pieces in place. This helps us understand your goals, build a clear plan, and give you practical tools that work together as a system. These sessions will break down the mystery of performing better online into more digestible parts which build upon on another to help you see the big picture of online success more clearly.
The First 6 Sessions Cover:
- Branding – Clarify your message, audience, and unique edge
- SEO – Tune your website to be findable in Google
- Site Structure – Build or improve the bones of your site
- Social Media – Choose the right platforms and plan your content
- Email Marketing – Grow your list and create a branded template
- Marketing Strategy – Connect the dots and prioritize what’s next
Each session includes guidance, homework, and practical action steps — plus hands-on work we do on your behalf to help you succeed.
Explore Our Focus Areas
After completing the Starting Strategy Series, we focus on what matters most to you.
By this point, we’ll have a clear understanding of your goals and challenges — and can offer tailored consulting sessions to help you move forward. Whether you need clarity, hands-on help, or both, we’re here to support you.
Below are some examples of where we can dive deeper:
Branding, Identity & Voice
Refine your message, tone, visuals, and what makes you stand out. We help you create consistency across all platforms.
Design Software
Want to make pro-quality visuals without hiring a designer? We’ll show you how to use Canva or the Adobe Programs to create great-looking graphics fast.
Unifying Branding
Logo Evaluation
Font and Color Psychology
The fonts and colors you choose tell a story. We’ll walk you through the emotional impact behind your choices and how to use them with intention.
SEO &
Content Strategy
From foundational fixes to advanced content strategy, we help more people find your business online without paying for every click.
Audience Search Tips
Not sure what your audience is Googling? We’ll help you uncover real search terms and use them to guide your strategy.
Blogging Strategy
Blogging can boost your rankings—but only if done right. We’ll help you choose topics, structure posts, and plan content that performs.
Updating Content for SEO
Your current pages might be hurting your visibility. We’ll show you how to reorganize and rewrite them to climb the rankings.
Writing Meta Content
Meta titles and descriptions matter more than you think. We’ll help you write clear, click-worthy content that gets results in search.
Social Media Marketing & Planning
What platforms actually matter to your audience? Build a content plan you can stick to, and always be in front of your audience at the right time.
Social Content Calendar
Never wonder what to post again. We’ll help you build a plug-and-play content calendar you can reuse month after month.
Post Creation
Struggling with what to say or show? We’ll walk you through how to craft effective social posts that actually get engagement.
Short-Form Content
From reels to stories to TikToks—we’ll help you brainstorm and batch short-form content that fits your brand and your bandwidth.
Social Media for SEO
Social signals can boost your visibility. We’ll show you how to use your social platforms to support your overall SEO strategy.
Email Marketing & Automations
Build a valuable list, create branded templates, write compelling emails, and connect your emails to everything else you’re doing.
Growing Your List
We’ll help you find the right tools and tactics to grow a high-quality email list filled with people who actually want to hear from you.
Email Templates
Need a branded email you can reuse? We’ll help you design a polished template that saves time and keeps your message consistent.
Segmenting Your List
Send the right message to the right person. We’ll guide you through organizing your list into segments that improve open rates and conversions.
Re-engagement Campaigns
Haven’t heard from your list in a while? We’ll help you build a win-back sequence to revive interest and reconnect with past subscribers.
Website Optimization & Updates
Refine your site’s structure, messaging, and design to improve user experience, boost performance, and support your goals.
Conversion Funnel
We’ll help map out your ideal visitor journey — from first click to final action — so your site turns more visitors into leads or customers.
Effective Landing Pages
Need a page that actually converts? We’ll walk through the key elements of a strong landing page and help you apply them to your site.
Google Analytics
We’ll show you how to use Google Analytics to track what’s working, what’s not, and where your website can improve.
Mobile Optimization
Your site needs to work perfectly on phones. We’ll help ensure it looks great and functions smoothly on all devices.
General Marketing Strategy
Connect the dots across your marketing efforts, prioritize what matters most, and build a system that supports long-term growth.
How Tactics Work Together
We’ll connect the dots between SEO, PPC, email, and social so your efforts work together as one cohesive system.
Cross-Platform Campaigns
Learn how to plan and execute marketing campaigns that stay consistent and effective across all your channels.
Seasonal Campaign Planning
Let’s build a promotional calendar around your busy seasons, events, and offers — with time to actually execute it.
Competitor Review
We’ll analyze what your competitors are doing online and find strategic opportunities to stand out.
How Will This Help You & Your Customers?
- Prevent Costly Mistakes: “There are a lot of traps out there — I’ll help you avoid wasting time and money.”
- Tailored, Not Templated: “This is built around your specific needs, not a pre-written checklist.”
- Learn + Get It Done: “We’ll work together to improve your skills — and when you need me to take over, I can.”
- Smarter Decisions: “You’ll understand what works, what doesn’t, and where to invest your energy.”
- Lower Commitment, Real Progress: “If you’re not ready for a full build or retainer, this is the smartest next step.”
Let’s Build A Digital Road Map That Works for You
Whether you’re starting with the strategy series or need help in one specific area, our consulting is designed to meet you where you are. We can show you how, do it with you, or take it off your plate entirely!
